Seventh Generation is a company that specializes in eco-friendly products. The name for the company comes is taken from a quote of the Great Law of the Iroquois confederacy: "In our every deliberation we must consider the impact of our decisions on the next seven generations." A philosophy that can easily be extended to decisions both large and small.
In this case, the bathroom tissue is made with 100% recycled materials and is whitened without using bleach. Using recycled products not only saves trees but reduces land fill.
As for the comfort and utility of this product it is a quality toilet tissue that is reasonably soft and absorbent. So if we can be comfortable, hygenic and eco-friendly, why not?
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